Sustainability and real estate: the impacts
Covid-19 has turned everyone's life upside down. We found ourselves facing choices, changing perspectives, putting a brake on our projects. But despite the fact that each individual's priorities have changed, there seems to be a fixed point in real estate. A constant, which instead of disappearing or going into the background, has assumed considerable importance. We are talking about the relationship between real estate and sustainability. But how come this result?
Let's analyze everything from the beginning. In 2019, what can be defined as a 'trend reversal' began. From this year, in fact, both real estate, but also other economic sectors, have had a greater interest in protecting sustainability. In the previous guides, in fact, we often talked about how, through the use of eco-compatible and extremely natural materials, but also with high-tech systems, a revolution occurred in the real estate market. Revolution, which involved not only the residential market, but also the retail and office market. Sustainability, both in economic, social and environmental terms. These three variations of this concept have allowed many to increase the value of their property. Others find themselves making an investment that, in the long run, will bring further benefits.
There has been talk of energy classes, home automation and still zero impact. In short, all oriented to a dual function: to sensitize and improve.
But how come, despite the Covid emergency, this wave seems to be unstoppable?
We start from the luxury segment, and we make an argument by exclusion. We know that market target is not very price sensitive (par excellence). Reason why, it is not surprising that it did not register an alteration.
After eliminating the higher market segment, we move on to the medium one.
In this case, the reasons behind the increase in interest in sustainability are different.
We assume that the segment has harmonized in terms of prices with the advent of Covid-19, leading to a real devaluation in some cases of real estate (think of the areas most affected by the epidemic).
The need to focus on sustainability starts from an individual's psychological security, now rooted in his investor mentality. Considering the multiple information about the importance of sustainability, which have bombarded our mind in recent years, it is obvious to note how an initially marginal aspect has become '' core '' in the process of choosing a property. Spending more yes, but on condition that the basic parameters of sustainability are respected. In addition, precisely 'thanks' to the emergency, it was possible to understand how, in your home, it is necessary to contain consumption, but keeping the comfort we need unchanged.
‘’ Of necessity, virtue ’’ said the ancients, and we can say that they have seen us long.
Will this trend continue? We hope that even after the pandemic, this "guiding" line can remain in our modus vivendi also in the process of choosing a property!
Let's analyze everything from the beginning. In 2019, what can be defined as a 'trend reversal' began. From this year, in fact, both real estate, but also other economic sectors, have had a greater interest in protecting sustainability. In the previous guides, in fact, we often talked about how, through the use of eco-compatible and extremely natural materials, but also with high-tech systems, a revolution occurred in the real estate market. Revolution, which involved not only the residential market, but also the retail and office market. Sustainability, both in economic, social and environmental terms. These three variations of this concept have allowed many to increase the value of their property. Others find themselves making an investment that, in the long run, will bring further benefits.
There has been talk of energy classes, home automation and still zero impact. In short, all oriented to a dual function: to sensitize and improve.
But how come, despite the Covid emergency, this wave seems to be unstoppable?
We start from the luxury segment, and we make an argument by exclusion. We know that market target is not very price sensitive (par excellence). Reason why, it is not surprising that it did not register an alteration.
After eliminating the higher market segment, we move on to the medium one.
In this case, the reasons behind the increase in interest in sustainability are different.
We assume that the segment has harmonized in terms of prices with the advent of Covid-19, leading to a real devaluation in some cases of real estate (think of the areas most affected by the epidemic).
The need to focus on sustainability starts from an individual's psychological security, now rooted in his investor mentality. Considering the multiple information about the importance of sustainability, which have bombarded our mind in recent years, it is obvious to note how an initially marginal aspect has become '' core '' in the process of choosing a property. Spending more yes, but on condition that the basic parameters of sustainability are respected. In addition, precisely 'thanks' to the emergency, it was possible to understand how, in your home, it is necessary to contain consumption, but keeping the comfort we need unchanged.
‘’ Of necessity, virtue ’’ said the ancients, and we can say that they have seen us long.
Will this trend continue? We hope that even after the pandemic, this "guiding" line can remain in our modus vivendi also in the process of choosing a property!
