Millennials are the most difficult customers: that's why
Over the years, as we know, human needs have evolved in step with society. In every area, in every sector, the habits of each of us have changed radically, often altered according to the age groups of reference.
A family man will need, in choosing a property, a large property, perhaps near school buildings or recreational facilities suitable for children. There will be several properties that will attract the attention of the elderly who, eager to spend their retirement years peacefully, will opt for properties that are not too large but comfortable and functional.
The band that we have not yet mentioned is the one that is putting the entire real estate sector in crisis: that of millennials. Having recently entered our sector, they emerge precisely because of the specific needs that they express with respect to the other categories previously mentioned.
The survey was conducted by some industry professionals, Americans, and the results were as follows. The millennials being used to ordering and canceling the so-called ride-rides and the delivery of meals on their phones, since they are not used to signing long-term contracts, they cannot perceive, for obvious reasons, their personal obligation when they relate with a real estate agent.
An attitude that, although it seems irrelevant, actually greatly influences relationships and above all the approach one has towards the hypothetical interlocutor or the agent himself.
The fundamental problem lies in the fact that this target market cannot be taken into consideration, given that it represents a not indifferent band. In fact, about 35% of the real estate sector is occupied by the demand side, by young investors. In addition to the purely numerical value, the statistics show that the purchasing power of a millennial is clearly higher than a likely competitor belonging to a similar range.
As stated by Kelman, an expert who conducted this analysis in first person ‘’ “It is necessary to find the correct way to adapt the real estate proposal service to the on-demand world in which we currently live. Fully reported on a digital scale. Now it will therefore be of primary importance to organize the agents in various teams, able to develop a consultative approach to the challenges of accessibility, of fundamental importance for so many home buyers, shaping competent agents over all. "
A beautiful challenge, therefore, that combines skills with the urgent need to be as close as possible to the new needs expressed by an increasingly broader segment and, at the same time, more and more evolving.
It is not yet known how these inclinations could change further. The important thing, to be successful, is to be able to foresee changes and above all to cushion them in the best possible way. To discover something more, we just have to wait for time to take its course, and understand directly how and how much market trends can change by virtue of a new segment that is displacing the entire brick world!
A family man will need, in choosing a property, a large property, perhaps near school buildings or recreational facilities suitable for children. There will be several properties that will attract the attention of the elderly who, eager to spend their retirement years peacefully, will opt for properties that are not too large but comfortable and functional.
The band that we have not yet mentioned is the one that is putting the entire real estate sector in crisis: that of millennials. Having recently entered our sector, they emerge precisely because of the specific needs that they express with respect to the other categories previously mentioned.
The survey was conducted by some industry professionals, Americans, and the results were as follows. The millennials being used to ordering and canceling the so-called ride-rides and the delivery of meals on their phones, since they are not used to signing long-term contracts, they cannot perceive, for obvious reasons, their personal obligation when they relate with a real estate agent.
An attitude that, although it seems irrelevant, actually greatly influences relationships and above all the approach one has towards the hypothetical interlocutor or the agent himself.
The fundamental problem lies in the fact that this target market cannot be taken into consideration, given that it represents a not indifferent band. In fact, about 35% of the real estate sector is occupied by the demand side, by young investors. In addition to the purely numerical value, the statistics show that the purchasing power of a millennial is clearly higher than a likely competitor belonging to a similar range.
As stated by Kelman, an expert who conducted this analysis in first person ‘’ “It is necessary to find the correct way to adapt the real estate proposal service to the on-demand world in which we currently live. Fully reported on a digital scale. Now it will therefore be of primary importance to organize the agents in various teams, able to develop a consultative approach to the challenges of accessibility, of fundamental importance for so many home buyers, shaping competent agents over all. "
A beautiful challenge, therefore, that combines skills with the urgent need to be as close as possible to the new needs expressed by an increasingly broader segment and, at the same time, more and more evolving.
It is not yet known how these inclinations could change further. The important thing, to be successful, is to be able to foresee changes and above all to cushion them in the best possible way. To discover something more, we just have to wait for time to take its course, and understand directly how and how much market trends can change by virtue of a new segment that is displacing the entire brick world!
